Sysomos, now part of Meltwater

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.

Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.

Sysomos is used to track online trends and conversation in the industry. It helps all business units keep up with current issues or events pertaining to their department.

We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.

Sysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.

We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.

Sysomos is a very simple, easy to use product that returns social listening results within one year.

Its advantages are its ease of use, speed to return data, and unlimited number of queries.

Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.

It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.

I was consulting with a company that was involved in political polling and social media for political candidates and campaigns. I used Sysomos Map to query conversations regarding candidates, their campaigns and other wide varying subjects regarding climate change, alternative energy and traditional energy economic impacts. Sysomos Map gathers conversational data across the internet in detail from websites, forums, blogs and all major social media outlets. Sysomos Map is very effective at being able to reach backwards in time; which was very important and enlightening for my work.

Expion is being used by the social media team at my organization. My business has over 400 business locations and every location has it's own social media page. Expion helps publish content across all of the pages. I use it for scheduling content and reviewing analytics.

Our company uses Sysomos Expion to schedule multiple social posts at one time. It is being used primarily in one department. It is a great way to save time and plan your social media posts in advance. I think it is a great program and I have really enjoyed using it.

Expion is used to manage 9 brands by the same team. Mostly on the Facebook pages but also other social networks.

Sysomos MAP is a fantastic intelligence gathering tool. At my previous employer, I frequently used this product for two reasons:
- Tracking success of a social media or PR campaign by looking at the growing number of mentions of a company name, hashtag or topic over time
- Doing new business research by discovering strengths and weaknesses of an organization based on social media chatter around their products or services or discovering trends in their industry
In both occasions, I found Sysomos MAP to be incredibly helpful. Being able to save searches and return to them over time was great, though I did wish for the ability to get a regular update mailed to me with new hits/data. The interface isn't the most user-friendly/visual in this space, but the quality of the data and speed of the product made that worthwhile for me. Their customer service is also top-notch: very helpful, friendly and quick to respond.

We use it for 3 functions. Monitoring, measurement, and insight development.

It is primarily used by the firm marketing team for brand research. We also use it on a limited basis for client research. On the client side, we use it most frequently for share of voice research. That means when we are doing a RFP or something, we'll show a client how they stand in their competitive environment. Most clients at this phase aren't doing any social efforts (or poor ones), so the results can be quite startling.

I am not using Expion at my current organization, but I was in the middle of evaluating it for purchase at my previous agency before I left, and had used daily it at the company prior to that.

At the company where I used it daily, I was the main user with our clients checking in weekly to make content approvals. It was incredibly helpful in organizing, publishing, and measuring the success of our social content across Facebook and Twitter. At this time, many of the features that are now available natively, such as content scheduling and post editing, were not available so this tool made it possible. However the most useful part to us was being able to measure our ROI across networks as well as compare against competitors and industry averages.

At my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.

Expion is a tool our company (Schnucks Markets) uses to make monitoring local store Facebook pages easier. Each Facebook Administrator has a login to access the Publishing Calendar for their location, and they can consult data collected by the dashboard, such as fan interaction with their page and/or specific posts; they can view posts from other stores to learn what their fans like or dislike; they can also reply to public comments or private messages sent by Facebook users.